Beim Coachella-Festival verkündet: Alexander Wang designt für H&M

Och Leute, ist doch Sonntag! Ich hab ’nen Kater! Ist ja auch kein Arbeitstag oder typischer Tag um grosse Presse-Neuigkeiten zu verkünden. Aber in Amerika findet gerade das Coachella-Festival statt, auf dem inzwischen nicht nur die Musik-Acts wichtig sind, sondern auch die Label-Parties – und H&M hat gestern eine ordentliche Sause geschmissen, um Alexander Wang als neuen Partner für die nächste Designerkollaboration auszurufen. Er ist damit der Nachfolger von Isabel Marant und der erste amerikanische Designer, der mit den Schweden am 6.November eine limitierte Kollektion auf den Markt wirft.

Das fortschrittliche Label von heute verkündet Nachrichten wie diese mit einem instagram-Video:

 

Clever! Und das ist Mr.Wang ohnehin, denn sein Label läuft wie geschmiert, kann aber in Europa noch deutlich an Bekanntheit gewinnen. Sein Engagement bei Balenciaga dagegen ist prestigeträchtig – eine rundum stimmige Angelegenheit also.

Alexander Wang hat die „Chic Sportswear“ perfektioniert und macht besonders mit seinen coolen Taschen ordentlich Umsatz. Wenn die Qualität so gut ist wie im vorigen Jahr (ihr wisst ja, ich war begeistert) , dann könnte ich mir ein wirklich tolles Ergebnis vorstellen… Bring it on, Alex!

Kommentare

  1. k4rlakatherine sagte am

    ich denke mal die kollektion wird sich super verkaufen, da sie sehr tragbar sein wird. und das ist ja das einzigste das dabei zählt… LG

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